News travels faster than ever in the age of social media and 24-hour news cycles, forcing companies to stay ahead of the publicity. Law firms can be leaders and innovators when it comes to marketing and promoting themselves, and Carter & Co. Communications has the necessary experience to pave the way and set the strategy.
We mesh different areas of expertise in the public and media relations worlds to promote law firms through both new and proven channels. This includes a strong online presence through social media and blogs, creating an unbreakable reputation within traditional media and optimizing a firm’s reach to clients and other businesses through strategic search engine optimization.
No matter if it is publicizing a positive verdict or jumping out on a crisis for a client or the firm, Carter & Co. Communications works to protect your reputation in the public eye and online. Handling public perception during litigation or in crisis is critical in maintaining the upper hand in negative scenarios, and we can become your media clearinghouse during those times, shaping opinion in a firm’s favor.
Our group of public relations experts can also train a firm’s employees to handle media requests during difficult situations and plan positive, long-term public relations campaigns. This creates long-standing goodwill so that positive acts during crisis don’t seem like a random patchwork of positive publicity. This kind of positive publicity campaigning is far more effective than using traditional paid advertising, which is no longer as trusted as a form of exposure as it used to be, especially in the flooded law markets. We put firms in positions to showcase their legal expertise in order to develop credibility and increase visibility by marketing themselves as the go-to source whenever legal questions arise.
With the help of Carter & Co. Communications, Clint Oliver was elected Fresno City Councilman despite a lack of endorsement from his Republican party.View details
Through Media Press Releases and event planning on a grand scale, Carter & Co Communications prevented Olam’s public view from a potential negative to that of hometown heroes.View details
Through Grassroots movements, Carter & Co Communications helped Walmart gather the local support they needed for expansion,View details
Carter&Co. helped broker discussions between the Fresno City Council and the Grizzlies Baseball Club.View details
By generating media attention and community involvement, Mathew’s Harley Davidson was able to keep their location and renovate despite objections from it’s parent company.View details
"Carter & Co Communications' public relations performance was truly the tour de force and it's quality work was absolutely top drawer! "Don Orosco, DBO Development
"We were overwhelmed by the level of support and interest you were able attract from the media,elected officials, industry experts, and local dignitaries....I have no reservation in recommending your services to a potential client"Steve Earl, President and SEO
"Holly is an energetic, creative force focused on results..... Holly’s customer centric view always translates well into the action plan that you and your organization can embrace. ...Her enthusiasm and sense of humor makes working together fun."Brian Angus, CEO
"Holly is a very savvy communicator who fully understands and embraces the digital medium. Holly has her finger on the pulse of important issues that impact our community, sharing that news with her audience in the most timely fashion. Her proficiency with all aspects of social media is a true benefit to her ability to carry out her job"Lisa Boyles, Communications/Public Affairs/Social Media
"Holly Carter’s core expertise is developing effective communication strategies for organizations. She brings a significant amount of energy to the table and has the courage to challenge the status quo. ...She is well connected in the Central Valley and has introduced me to experts that have contributed in other areas of the business."Ron Heskett, CEO