Carter & Co. Communications has a stellar track record of getting clients positive media recognition through traditional and new media. Acquiring that consistent attention requires reputation development, and nothing can derail a plan quicker than being on the wrong side of coverage. Through a list of media contacts throughout the central valley’s different platforms, we work to make our clients and events noteworthy. Whether on a day-to-day or long-term basis, our media work has developed a level of trust within the industry that is second to none in the valley. Encouraging positive coverage while responding timely to negative attention has given our clients credibility in the media landscape.
As the media landscape has gone through dramatic overhauls in the last two decades, the need to be prepared for its coverage remains. Not only does our company know that, it also employs former print and digital media members trained in the art of getting answers. We bring that insider knowledge to our training services, giving real-world instruction in real-world situations. Offering more than just a textbook training class, Carter & Co. takes a hands-on approach in preparing your staff for any media scenario.
Earning organic media coverage is one of Carter & Co.’s specialties and can be far more effective than owned media (communications channels within a client’s/our control) or paid media (advertisements). Publicizing a client’s efforts to gain coverage from traditional media outlets – newspapers, television, web sites – or new/social media is an area where we excel locally. The impact of this kind of coverage, which leads to a positive word-of-mouth reputation, is invaluable. When people see you being covered via free media, their level of trust for your message skyrockets. And that’s not just us talking; that comes from a 2013 worldwide Nielsen study on the most trusted sources of information.
Deciding to place an advertisement and creating it are simply the first steps in delivering an effective advert. A well-placed message, whether in a newspaper or web site, can give a message optimal impact. A misplaced ad can become a waste of funds and effort. Carter & Co. also assures a client gets the best price for its placement.
Once Carter & Co. disseminates information on a client’s behalf, the efforts don’t stop there. Tracking what we’ve put out is vital to spreading the message, and we have the know-how to do that with print, digital, television and social media outlets.
Through Grassroots movements, Carter & Co Communications helped Walmart gather the local support they needed for expansion,View details
Carter&Co. helped broker discussions between the Fresno City Council and the Grizzlies Baseball Club.View details
Carter & Co was instrumental in a Visalia’s recent local grass roots movement to protect the City’s local businesses and it’s economy.View details
"Carter & Co Communications' public relations performance was truly the tour de force and it's quality work was absolutely top drawer! "Don Orosco, DBO Development
"We were overwhelmed by the level of support and interest you were able attract from the media,elected officials, industry experts, and local dignitaries....I have no reservation in recommending your services to a potential client"Steve Earl, President and SEO
"Holly is an energetic, creative force focused on results..... Holly’s customer centric view always translates well into the action plan that you and your organization can embrace. ...Her enthusiasm and sense of humor makes working together fun."Brian Angus, CEO
"Holly is a very savvy communicator who fully understands and embraces the digital medium. Holly has her finger on the pulse of important issues that impact our community, sharing that news with her audience in the most timely fashion. Her proficiency with all aspects of social media is a true benefit to her ability to carry out her job"Lisa Boyles, Communications/Public Affairs/Social Media
"Holly Carter’s core expertise is developing effective communication strategies for organizations. She brings a significant amount of energy to the table and has the courage to challenge the status quo. ...She is well connected in the Central Valley and has introduced me to experts that have contributed in other areas of the business."Ron Heskett, CEO