Have a Crisis Communications Emergency?

If you have an immediate need, please call us now: (559) 321-8884

You may also email us here and we will get back to you as soon as possible.

Holly Carter is a Certified Crisis Management Professional

GET BREAKING NEWS!
Meaningful stories that impact our readers. Right in your inbox.
Subscribe!

We respect your privacy.

Fresno EOC
Fresno County Economic Opportunities Commission

Case Study: Fresno County Economic Opportunities Commission

Situation:

The Fresno County Economic Opportunities Commission is a non-profit agency primarily funded by State programs and grants. It is a large organization covering about 70 programs and has annual revenues of about $140 million.

The Fresno County EOC has long felt it was a “best kept secret” in the Fresno area with many of their programs running under the radar and minimal exposure to the general public. With challenging times ahead related to budget issues at the State level, they concluded it was time for an aggressive communications strategy to increase the local knowledge of what the critical nature of the Agencies programs have to the community.

They needed to tell their story much better.

Strategy:

FresoEOC2Fresno County EOC hired Carter and Co. Communications to fulfill an immediate public affairs role and requested the development of a long term communications strategy that would educate the public as to what the role of the Agency is in bettering the community. They were keenly aware of the need to insure the communication appealed to both sides of the political aisle.

Carter and Co. Communications immediately began working with the various departments to create various messaging and media events that were highly successful at getting coverage. They crafted careful messaging that educated the public as to the successful and cost effective role of these programs.

In addition, Fresno County EOC provided an annual budget and Carter and Co. Communications began the development of a long term communications strategy to the Agency. This strategy included the recommendation for both traditional and non-traditional techniques. Part of our strategy was to also convince them that as a firm that size they needed to establish an internal effort to continue this effort long term.

FresoEOC3

Results:

The initial effort was very successful in significantly increasing the Fresno County EOC’s media coverage. Feedback indicated the messaging strategy was also successful in getting support from both sides of the political spectrum as program support came from both Democratic and Republican elected officials and from the general public.

In addition, with the acceptance and implementation of the Communications Strategy developed by Carter and Co. Communications achieved the goals for the programs and led to the establishment of an internal effort.

Client

Fresno Economic Opportunities Commission

Services

Public Relations

Tools

Media Relations / Strategy

More Case Studies:

  • Sang Pediatrics

    Sang Pediatric

    Business / Crisis / Grassroots / Media Relations / Public Relations / Small Business

    View details
  • EOCCaseStudy

    Economic Opportunities Commission

    Media Relations / Non Profit / Public Relations

    View details
  • farm-grown

    Farm Grown

    View details
  • Clint-Olivier-PR

    Clint Olivier

    Grassroots / Non Profit / Political / Social Media

    With the help of Carter & Co. Communications, Clint Oliver was elected Fresno City Councilman despite a lack of endorsement from his Republican party.

    View details
  • Olam PR

    Olam

    Business / Public Relations

    Through Media Press Releases and event planning on a grand scale, Carter & Co Communications prevented Olam’s public view from a potential negative to that of hometown heroes.

    View details
  • Carter & Co. Communications Crisis, Lobbying, and Political Negotiations Client: Walmart

    Walmart

    Business / Crisis / Grassroots / Lobbying / Media Relations / Public Relations

    Through Grassroots movements, Carter & Co Communications helped Walmart gather the local support they needed for expansion,

    View details
  • Carter & Co. Communications Crisis, Problem Solving, and Political Negotiations Client: Fresno Grizzlies

    Fresno Grizzlies

    Business / Crisis / Lobbying / Media Relations / Political / Public Relations / Social Media

    Carter&Co. helped broker discussions between the Fresno City Council and the Grizzlies Baseball Club.

    View details
  • Carter & Co. Communications Problem Solving and Public Relations Client: Mathews Harley-Davidson

    Mathews Harley-Davidson

    Business / Crisis / Grassroots / Lobbying / Public Relations / Small Business

    By generating media attention and community involvement, Mathew’s Harley Davidson was able to keep their location and renovate despite objections from it’s parent company.

    View details
Previous Next
  • Author

    "Carter & Co Communications' public relations performance was truly the tour de force and it's quality work was absolutely top drawer! "

    Don Orosco, DBO Development

    Don Orosco, DBO Development
  • Author

    "We were overwhelmed by the level of support and interest you were able attract from the media,elected officials, industry experts, and local dignitaries....I have no reservation in recommending your services to a potential client"

    Steve Earl, President and SEO
  • Author

    "Holly is an energetic, creative force focused on results..... Holly’s customer centric view always translates well into the action plan that you and your organization can embrace. ...Her enthusiasm and sense of humor makes working together fun."

    Brian Angus, CEO
  • Author

    "Holly is a very savvy communicator who fully understands and embraces the digital medium. Holly has her finger on the pulse of important issues that impact our community, sharing that news with her audience in the most timely fashion. Her proficiency with all aspects of social media is a true benefit to her ability to carry out her job"

    Lisa Boyles, Communications/Public Affairs/Social Media
  • Author

    "Holly Carter’s core expertise is developing effective communication strategies for organizations. She brings a significant amount of energy to the table and has the courage to challenge the status quo. ...She is well connected in the Central Valley and has introduced me to experts that have contributed in other areas of the business."

    Ron Heskett, CEO

Contact Us

Scroll Up