Walmart Case Study
Walmart had been trying for seven years to expand their over-shopped store on Peach and Kings Canyon in Fresno. They also had been trying to build another store in Clovis, CA. Because their store was shopped 400% beyond the capacity it was intended for, it was very hard to keep items stocked and the store clean. It was also frustrating for their customers who had to navigate the busy place.
Despite the need for growth, Walmart was hitting a brick wall with the local city council and planning commision. Due to well-organized opposition, the expansion was viewed in a negative light.
Walmart needed someone local to help represent the rest of the population, mainly it’s shoppers, who wanted to see a Walmart expansion happen. They brought on Carter & Co. Communications to help bring community awareness.
Through grassroots movements, lobbying, and consensus building, Carter & Co. Communications brought Walmart the support of over 10,000 local constituents. These were voters who felt that a Super Walmart would provide more people with access to affordable groceries. They also understood that Walmart’s growth would create over 1,000 new jobs, and appreciated the generous contributions that Walmart brings to non-profits within the communities.
Within 9 months of hiring Carter & Co. Communications, The City Council Voted “Yes” to allow Walmart’s growth. This was due largely to Carter & Co’s ability to gather the support they needed.
Crisis Management/ Lobbying/Political Negotiations
Grassroots Organizing/ Consensus Building
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Through Grassroots movements, Carter & Co Communications helped Walmart gather the local support they needed for expansion,View details
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"Carter & Co Communications' public relations performance was truly the tour de force and it's quality work was absolutely top drawer! "Don Orosco, DBO Development
"We were overwhelmed by the level of support and interest you were able attract from the media,elected officials, industry experts, and local dignitaries....I have no reservation in recommending your services to a potential client"Steve Earl, President and SEO
"Holly is an energetic, creative force focused on results..... Holly’s customer centric view always translates well into the action plan that you and your organization can embrace. ...Her enthusiasm and sense of humor makes working together fun."Brian Angus, CEO
"Holly is a very savvy communicator who fully understands and embraces the digital medium. Holly has her finger on the pulse of important issues that impact our community, sharing that news with her audience in the most timely fashion. Her proficiency with all aspects of social media is a true benefit to her ability to carry out her job"Lisa Boyles, Communications/Public Affairs/Social Media
"Holly Carter’s core expertise is developing effective communication strategies for organizations. She brings a significant amount of energy to the table and has the courage to challenge the status quo. ...She is well connected in the Central Valley and has introduced me to experts that have contributed in other areas of the business."Ron Heskett, CEO