Having good graphics is only part of the solution involved in achieving a repositioning of a corporate identity in the market. Having a clear communications strategy that enables the organization to expand and manage its communication, both internally and externally, is critical for its long-term success.
From brand journalism to multimedia, here are some of the many services we offer:
Brand Journalism allows your company to make itself relevant to current news and issues, and is quickly becoming one of the most effective ways to market your brand. Through blog posts, online news articles, and social media, Carter & Co. can utilize this new advertising staple to make your company timely, relevant, and authentic.
If there is one thing that will turn people away from your business, it is sloppy writing. Our team of copywriters come from areas where clear writing is mandatory, such as newspaper editors, magazine writers, and online journalists. With our background and expertise, we will ensure that your content gets you the leads and business you deserve.
Consumers appreciate a company that gives back to the community. Through organizing and sponsoring fundraising events or partnering with local charities, Carter & Co. can make sure that your company is considered as not just a business, but a valuable part of the community.
It goes without saying that in this day and age, web presence is necessary for any successful business. Your web page is often a potential client’s first view of your company, and it is essential to make a good first impression. Carter & Co’s team of web developers can create and maintain a website that showcases your company to the fullest.
Ensuring that your company has a clean reputation is vital to success. More and more people are seeking reviews online before they commit to purchasing an item or using a service. In addition, there are more platforms than ever before for a consumer’s voice to be heard, whether positive or negative. While it may be impossible to remove negative reviews, Carter & Co. can help make the positive voices louder.
Likes, comments, subscribers, retweets, and 1+'s matter. If your business has been hiding from social media circles you are missing a huge chunk of your target market. Social media is going to continue to grow as a powerful branding and marketing tool over the coming years. At Carter & Co. we will work with you to develop a strong social media strategy that will keep your business a step ahead of the competition.
Every strong brand has a strong visual representation. The golden arches of McDonald's, for example, is a symbol easily recognized worldwide. Carter & Co. Communications can create the logos and artwork that represent and identify your brand. Carter & Co. Communications can also provide photographers to capture high quality photos of your business, products, and events for use in both print and online media.
With the help of Carter & Co. Communications, Clint Oliver was elected Fresno City Councilman despite a lack of endorsement from his Republican party.View details
Through Media Press Releases and event planning on a grand scale, Carter & Co Communications prevented Olam’s public view from a potential negative to that of hometown heroes.View details
Through Grassroots movements, Carter & Co Communications helped Walmart gather the local support they needed for expansion,View details
Carter&Co. helped broker discussions between the Fresno City Council and the Grizzlies Baseball Club.View details
By generating media attention and community involvement, Mathew’s Harley Davidson was able to keep their location and renovate despite objections from it’s parent company.View details
"Carter & Co Communications' public relations performance was truly the tour de force and it's quality work was absolutely top drawer! "Don Orosco, DBO Development
"We were overwhelmed by the level of support and interest you were able attract from the media,elected officials, industry experts, and local dignitaries....I have no reservation in recommending your services to a potential client"Steve Earl, President and SEO
"Holly is an energetic, creative force focused on results..... Holly’s customer centric view always translates well into the action plan that you and your organization can embrace. ...Her enthusiasm and sense of humor makes working together fun."Brian Angus, CEO
"Holly is a very savvy communicator who fully understands and embraces the digital medium. Holly has her finger on the pulse of important issues that impact our community, sharing that news with her audience in the most timely fashion. Her proficiency with all aspects of social media is a true benefit to her ability to carry out her job"Lisa Boyles, Communications/Public Affairs/Social Media
"Holly Carter’s core expertise is developing effective communication strategies for organizations. She brings a significant amount of energy to the table and has the courage to challenge the status quo. ...She is well connected in the Central Valley and has introduced me to experts that have contributed in other areas of the business."Ron Heskett, CEO