Have a Crisis Communications Emergency?

If you have an immediate need, please call us now: (559) 321-8884

You may also email us here and we will get back to you as soon as possible.

Holly Carter is a Certified Crisis Management Professional

Meaningful stories that impact our readers. Right in your inbox.

We respect your privacy.


Case Study: Olam

Olam, an agricultural corporation from Singapore, had acquired the assets of many failing food companies within the the Central Valley. They planned to move to Fresno, and make the Central Valley their new Global Headquarters for Spices, Vegetables and Ingredients.

The Problem

A negative public opinion was forming about Olam before they even arrived to set up shop. There was a misconception that companies from Singapore had the same poor quality production that China has a reputation for. This couldn’t be farther from the truth.

There was also a fear that the company was going to take over and many people were going to lose their jobs. Olam actually planned to save the jobs of all the failed companies’ employees. They also planned to create 3,500 new jobs in CA and the Western United States.

The Plan

Carter & Co Communications understood the benefits of having a large corporation like Olam settling to the Central Valley. They also had the insight necessary to help the public see why their move would be highly beneficial for our community and should be welcomed. They knew in order for Olam to be embraced by the local opinion that the public needed to see them as one of us.

An extensive Press Kit was created. Every department manager of all 13 aquired locations was interviewed, where local employees faces and stories were told. These once separate, failing companies were transformed into a unified organization as the people they represented were celebrated for their hard work and passion. They all became the new face of Olam.

A Grand Opening Event and reception was beautifully executed. Hand delivered invitations went out to the Mayor and other public officials, as well as potential new business connections. It’s was the largest event of it’s kind that has taken place in the Central Valley and the media arrived in full force. About 500 people were in attendance.

Gift boxes were given to every guest chocked full of the the products that Olam produced. There was also a celebration at every offsite location with cake and other refreshments so that all the company’s employees could participate as well.

The Result

Not only was negative public opinion extinguished, but the local community welcomed Olam as Heroes in the areas of agriculture and economic development for our region. Brand awareness was created. Today Olam is the largest and most successful Agricultural Firm in the Central Valley.



Olam Group Website


Crisis Management / Media Relations / Strategic Counsel / Branding


Media Press Release / Event Planning

More Case Studies:

  • Sang Pediatrics

    Sang Pediatric

    Business / Crisis / Grassroots / Media Relations / Public Relations / Small Business

    View details
  • EOCCaseStudy

    Economic Opportunities Commission

    Media Relations / Non Profit / Public Relations

    View details
  • farm-grown

    Farm Grown

    View details
  • Clint-Olivier-PR

    Clint Olivier

    Grassroots / Non Profit / Political / Social Media

    With the help of Carter & Co. Communications, Clint Oliver was elected Fresno City Councilman despite a lack of endorsement from his Republican party.

    View details
  • Olam PR


    Business / Public Relations

    Through Media Press Releases and event planning on a grand scale, Carter & Co Communications prevented Olam’s public view from a potential negative to that of hometown heroes.

    View details
  • Carter & Co. Communications Crisis, Lobbying, and Political Negotiations Client: Walmart


    Business / Crisis / Grassroots / Lobbying / Media Relations / Public Relations

    Through Grassroots movements, Carter & Co Communications helped Walmart gather the local support they needed for expansion,

    View details
  • Carter & Co. Communications Crisis, Problem Solving, and Political Negotiations Client: Fresno Grizzlies

    Fresno Grizzlies

    Business / Crisis / Lobbying / Media Relations / Political / Public Relations / Social Media

    Carter&Co. helped broker discussions between the Fresno City Council and the Grizzlies Baseball Club.

    View details
  • Carter & Co. Communications Problem Solving and Public Relations Client: Mathews Harley-Davidson

    Mathews Harley-Davidson

    Business / Crisis / Grassroots / Lobbying / Public Relations / Small Business

    By generating media attention and community involvement, Mathew’s Harley Davidson was able to keep their location and renovate despite objections from it’s parent company.

    View details
Previous Next
  • Author

    "Carter & Co Communications' public relations performance was truly the tour de force and it's quality work was absolutely top drawer! "

    Don Orosco, DBO Development

    Don Orosco, DBO Development
  • Author

    "We were overwhelmed by the level of support and interest you were able attract from the media,elected officials, industry experts, and local dignitaries....I have no reservation in recommending your services to a potential client"

    Steve Earl, President and SEO
  • Author

    "Holly is an energetic, creative force focused on results..... Holly’s customer centric view always translates well into the action plan that you and your organization can embrace. ...Her enthusiasm and sense of humor makes working together fun."

    Brian Angus, CEO
  • Author

    "Holly is a very savvy communicator who fully understands and embraces the digital medium. Holly has her finger on the pulse of important issues that impact our community, sharing that news with her audience in the most timely fashion. Her proficiency with all aspects of social media is a true benefit to her ability to carry out her job"

    Lisa Boyles, Communications/Public Affairs/Social Media
  • Author

    "Holly Carter’s core expertise is developing effective communication strategies for organizations. She brings a significant amount of energy to the table and has the courage to challenge the status quo. ...She is well connected in the Central Valley and has introduced me to experts that have contributed in other areas of the business."

    Ron Heskett, CEO

Contact Us

Scroll Up